Pete Lewin is a Senior Associate at Purewal & Partners specialising in video games, esports and digital broadcast. He works with a number of the world’s leading figures in the interactive entertainment industry ranging from game developers, publishers and distributors to top-tier international esports organisations, multi-channel YouTube networks and influencers. While complex contractual matters are his specialty (particularly development and publishing deals), Pete regularly advises clients on a variety of intellectual property, licensing, regulatory, gambling and general commercial matters.

Pete’s passion for his work stems from a genuine and long-standing love of video games and the gaming industry. He prides himself on always providing clear, concise and actionable advice (TLDRs included!) and always taking the time to get to know his clients and their businesses. Pete works with startup indie teams, existing industry leaders and everything in between, 

Pete’s work highlights to-date include advising on several multi-million dollar game publishing deals (dev side), negotiating and papering several of the largest esports player transfers to-date, assisting a client with its international rebranding and trade mark execution strategy and helping multiple clients expand into China and navigate the complex local regulatory landscape.


The University of Edinburgh, LLB (Hons)

The University of Edinburgh, Diploma of Legal Practice

Qualified as a solicitor in Scotland


You can reach Pete at:

You can also find Pete blogging about legal issues in the digital entertainment industry at


Publishing Agreement Pitfalls: A Practical Guide for Indie Devs
Gamasutra, 2016

Esports Predictions: Great Growth in 2016, Storm Clouds for 2017
GI.Biz, 2016

Why every esports player needs a contract
The Esports Observer, 2016

Signing a Free Agent in Esports - A Practical Guide for Teams
The Esports Observer, 2016

eSports and the UK Gambling Commission - First Impressions
Purewal & Partners, 2016

Does the Wild West of eSports need a sheriff?
MCV, 2016

A new generation of IP-aware YouTubers? Online video creators urged to embrace positives of brand protection
World Trademark Review

A YouTubers / Streamers guide on how to do promoted / sponsored content legally (a US and UK comparison with best practice suggestions)
Purewal & Partners, 2016

Lawyer’s perspective: A legal evaluation of Riot’s new competitive penalty policy
The Esports Observer, 2016

Can Sony Trade Mark 'Let's Play'?
Gamasutra, 2016

Riot’s New LCS Player Contracts – A Legal Analysis
The Esports Observer, 2016

5 Minute Legal Lessons for Indie Devs – Part 2: Game Names and Trade Mark Troubles
Gamsutra, 2016

5 Minute Legal Lessons for Indie Devs – Part 1: Employees, Contractors and IP
Gamasutra, 2016

The UK's Consumer Rights Act 2015 - A Practical Video Games Industry Guide
Purewal & Partners, 2015