Jas Purewal is a digital entertainment lawyer and business advisor specialising in video games, esports and tech. He advises on the legal, business and operational aspects of running a digital entertainment business and in particular deals negotiation, intellectual property exploitation, regulation and dispute resolution. He advises some of the leading digital entertainment businesses in the world, from major games developers and publishers to global esports teams and tech companies.

Jas is co-author of the World Intellectual Property Organisation's textbook on digital entertainment law and is a contributing author to several other digital entertainment textbooks. He is also a member of BAFTA and an advisory board member at the UK's National Film and TV School. He has been rated a leading advisor to digital entertainment businesses by the leading directory Chambers & Partners, clients commenting that "his knowledge of all the different areas we might want to go into allows to broaden our business understanding and reach".

Jas founded the firm after over a decade of practice at international law firms including Olswang and Osborne Clarke in the City of London, mainland Europe and Silicon Valley.  

You can reach Jas at:

Voted one of the hundred most influential people in the UK creative industries - Hospital Club h100, 2016
Voted one of the hundred most influential people in the UK video games industry – MCV Brit List.
Ranked as a top lawyer in Media and Entertainment by Chambers and Partners 2016, 2017, 2018 and 2019.

University of Nottingham, LLB (Hons) and Nottingham Law School, LPC.

BAFTA, UK Interactive Entertainment and Society for Computers and Law.

Co-author, World Intellectual Property Organisation textbook on video games law.
Contributing author, various other digital entertainment textbooks.

Censorship, age ratings and content requirements in the games industry
Games Industry Law Summit, April 2017 (Vilnius)

An overview of eSports business and regulation
Casual Connect Europe, February 2016 (Amsterdam)

Funding in the video games industry
Casual Connect Europe, February 2016 (Amsterdam)

A practical guide to eSports player contracts
DreamHack Cluj-Romania, October 2015 (Cluj, Romania)

eSports law and regulation
eSports Conference, September 2015 (Berlin)

EU VAT rules and games companies
Nordic Games Conference, May 2015 (Malmo, Sweden)

The business and law of eSports
Video Game Bar Association annual conference, May 2015 (Los Angeles, USA)

Game Law Summit
April 2015 (Vilnius, Lithuania)

Top 10 games developer legal mistakes
Rezzed, March 2015 (London, UK)

A guide to European free to play regulation
Pocketgamer Connects, January 2015 (London, UK)

Games studios and venture capital
Creative England, December 2014

 How UK/EU games studios can raise Silicon Valley venture capital
GameHorizon investment summit, London, September 2014

 Kids, branding, IAP and the law
Ukie event, September 2014

The Business and Legal Issues for Video Game Developers Conference organized by the World Intellectual Property Organization (WIPO)
August 2014 (Bogota, Colombia)

Legal 101 on cloud gaming
Cloud Gaming Europe, May 2014 (London, UK)

"10 key tips for publishing games in the EU"
Gamer Technology Law, October 2013 (Seattle, USA)

“The future of gaming: litigation and business issues for games"
American Bar Association annual conference, August 2013 (San Francisco, USA)

IP update: patent litigation and the games industry
American Bar Association, June 2013 (Los Angeles, USA)

Tiptoe through the Jackpots: An Insiders' Look at IP in the Gaming Industry
Licensing Executive Society annual conference, May 2013 (Seattle, USA)

Briefing: YouTube, Content ID and Let's Play
BAFTA, January 2013 (London, UK)

One Bet to Rule Them All: Wagering the Emergence of Online Gambling
Social Gaming and Gambling Summit, November 2012 (London, UK)

International legal issues for game development
Gamer Technology Law, October 2012 (Seattle, USA)

The legal status of virtual currency and property
Social Gaming 2012, September 2012 (London, UK)

Workshop: the UK's video games tax break
UK-wide roadshow, June-July 2012

Let's work together - developer cooperation in indie games
Develop, June 2012 (Brighton, UK)

Project finance and public funding for games
Ukie games financing conference, April 2012 (London, UK)

Game cloning and non-literal copying: recent developments
Interactive Entertainment Legal Forum, March 2012 (London, UK)

A Minecraft adventure: IP in games
Evolve London, December 2011 (London, UK)

EULAs and Terms of Service: what works and what doesn't
Interactive Entertainment Legal Forum, October 2011 (London, UK)

A beginner's guide to intellectual property in games
Digital Spark conference, August 2011 (Edinburgh, UK)

Freemium: is it good or evil?
Develop, June 2011 (Brighton, UK)

Social Media and Social Gaming Law
Social Media Law, September 2010 (Seattle, USA)

Game law in 30 minutes
Develop, June 2010 (Brighton, UK)

An introduction to virtual property law
Virtual Goods Conference, June 2008 (London, UK)


Esports predictions: great growth in 2016, storm clouds in 2017, December 2016

The esports explostion
American Bar Association journal, November 2016

Signing a free agent in esports - a practical guide
The Esports Observer, November 2016

Esports - an interview with a lawyer
Red Bull, July 2016

eSports is still waiting for its 'Supercell moment', December 2015

A brief introduction to eSports law
E-commerce Law and Policy, September 2015

The challenges and opportunities of eSports gambling law
World Online Gambling Report, August 2015

The UK Gambling Commission's position on social gaming
World Online Gambling Report (vol 13; issue 20) February 2015

Free to play is a legal minefield
Pocketgamer, 14 January 2015

Do you own your own digital items?
PC Gamer, 12 January 2015

A practical guide to EU VAT changes for apps and games
Ukie bulletin, 18 December 2014

The latest games trademark controversy: S.T.A.L.K.E.R. vs STALKER
Gamasutra, 12 December 2014

Steps to regulate in-game/inapp purchases in the EU
E-Commerce Law & Policy, November 2014 (vol 16, issue 11)

72 tips for starting a games studio
Develop, 27 November 2014

Are Lindsay Lohan and Manuel Noriega right to sue over video game likenesses?
The Guardian, 13 October 2014

EC concerns prompt Google to alter ‘free’ app descriptions
E-Commerce Law & Policy, August 2014 (vol 16, issue 8)

EU regulation of free to play games: hot air or hot topic?
Gamasutra, 21 July 2014

Manuel Noriega sues Activision over Call of Duty
BBC News, 16 July 2014

Minecraft: how a change to the rules is tearing the community apart
The Guardian, 24 June 2014

Pirate Radio, YouTubers And Video Games
TechCrunch, 22 June 2014

Blizzard sues Starcraft II cheat hackers
BBC News, 22 May 2014

Is the EU going to regulate free to play games and ‘free’ mobile apps?
Gamasutra, 28 February 2014

European Commission investigates free-to-play games
Eurogamer, 22 February 2014

King opposes Banner Saga trademark, 22 January 2014 

Let's talk sense about game trademarks
Gamasutra, 21 January 2014 

Brands and videogames
IP Pro, November 2013

Aliens: Colonial Marines class action lawsuit targets Sega and Gearbox
Eurogamer, 3 May 2013

Rumour has it: when Chinese whispers become damaging, 9 July 2012

The converging worlds of games and gambling
World Online Gambling Report, June 2012

Virtual economy poses tricky legal questions
Australian Broadcasting Corporation, 29 March 2012 

Tax breaks for creatives a 'growth measure'
BBC Radio, 22 March 2012

To Protect or Serve?  Games as goods and services
IGN, 2 March 2012

On digital ownership and DRM
Develop, 21 February 2012 

IP laws and the games industry: what's next?, 20 February 2012

The line line between inspiration and cloning
Pocketgamer, 6 February 2012

Do we own our own Steam games?
Rock Paper Shotgun, 1 February 2012

Data protection and the games industry, December 2011 

Activision vs EA: the key courtroom battles
Develop, 14 September 2011

Region locking: we talk to a lawyer
Rock Paper Shotgun, 19 August 2011 

Bethesda And Notch’s Scrolls-Off Explained
Rock Paper Shotgun, 8 August 2011

Elder Scrolls vs. Minecraft dev: “scrolls” is our word
Ars Technica, 10 August 2011 

The EU digital sales ruling
Edge magazine, July 2011 

The truth about video games lawsuits
Edge magazine, June 2011

Legal rights, consumer wrongs (in games)
Edge magazine, May 2011 

What the Sony v LG lawsuit means for you, 3 March 2011

Hacker Faces Jail Time For Zynga Currency Heist
Game Informer, 2 February 2011 

$12 Million In Online Currency Is Worth How Much?
NPR, 2 February 2011

Zynga attempting to enforce 'ville' trademark, 24 January 2011 

Appeals court dismisses Blizzard vs Glider copyright claim, 17 December 2010

Develop 30 under 30
Develop, December 2010

Blizzard contends Valve's DOTA trademark motion, 23 October 2010

Facebook Credits and the next generation of virtual currency
Gamasutra, 16 October 2010

Games Law History: the Tetris Saga
Gamasutra, 8 July 2010

End User Licence Agreements under pressure over right to resell, 14 September 2010

What is administration?, 18 August 2010

The problem with Non-Disclosure Agreements
Gamasutra, 13 May 2010 

Games lawsuits and what you can do about them
Gamasutra, 12 February 2010 

Are modchips illegal?
Gamaustra, 11 January 2010

Games censorship and classification in 2009
Gamasutra, 5 January 2010 

Three strikes coming in?, 30 October 2009