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WE WANT TO WAKE UP TO MORE AWESOME GAMES, CONTENT AND TECHNOLOGY EVERY DAY.

That’s why we provide legal and business advice to the EU digital entertainment and tech industries. From video games developers and publishers, to eSports businesses, YouTube channels and tech businesses, we partner with our clients to give them the legal and business support they need.

 
Our Story

Purewal & Partners was founded by lawyer and business advisor Jas Purewal in London in 2014. After more than a decade of experience in the City of London and Silicon Valley, he felt there was an opportunity for a digital entertainment law firm and business consultancy anchored by these guiding principles:

  • Digital entertainment and tech businesses deserve advisors who share their passion for their products.
  • Clients can be helped best with business models aligned to their success, powered by the latest technology.
  • Being a good lawyer and a trusted business advisor should go hand in hand.
  • Businesses with global aspirations should get practical, global advice.

 
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Our Approach
 

OUR CLIENTS ARE OUR PARTNERS

We don’t just provide legal and business assistance for today. We think long-term. That’s why get really get to know you, your business and your vision for the future.

INDUSTRY KNOWLEDGE

We work hard to understand our specialist industries, to know where they are going, what does/doesn’t work and then we apply that to our advice.

REAL ADVICE

We give you everything you need to make a decision and we actually help you make it. No fence-sitting.

KEEP IT SIMPLE

We provide short, practical, commercial advice that you can act on. No long legal memos (unless that’s what you need), no unnecessary jargon and absolutely no waffle.

 
 
Jas & his team are not only great lawyers, but they also have very good understanding of videogames from the business point and from the gamer point as well, so we know we can count on their expertise and help in any case.
— Michał Nowakowski – SVP Business Development, CD Projekt Red
 
 
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Our Team
 
 
 
Our Services
 

THE LEGAL STUFF. THE BUSINESS STUFF.
AND EVERYTHING IN BETWEEN.

We are general legal and business counsel to our clients. That means we can help with just about legal or business query you can think of (or we’ll help find the right people who can). We specialise in:

 
 

‣   Commercial contracts

Examples: Development and publishing deals, EULAs and Terms of Service, content licensing, joint ventures and partnerships, distribution arrangements, merchandising, sponsorship.

‣   Employment & staffing

Hiring employees and contractors, outsourced services, employee performance and management, HR support.

‣   Dispute resolution

Resolving disputes whether through business negotiation, mediation and alternative dispute resolution, or litigation/arbitration.

‣   Intellectual property advice

Obtaining, protecting and enforcing copyright/trademark/other IP rights, social media and domain protection, anti-counterfeiting and takedowns, industry-specfic issues such as cloning/indirect infringement.

‣   Regulation

Data privacy, consumer protection, product liability, gambling, advertising, industry specific regulation (e.g. mobile F2P and digital broadcast rules).

 
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THE INDUSTRIES WE SERVE

 

‣   Video Games and Interactive Entertainment

All aspects of establishing and operating a games business, including advice on: creating a new business; hiring staff; creating and protecting new IP; commercial exploitation including development/publishing/distribution/licensing matters; corporate/finance matters; and managing games regulation like age ratings, F2P compliance and platform rules.

‣   Esports

Advice to teams, developers/publishers, leagues, broadcasters and talent on legal, business and regulatory matters including player and team transfers, navigating game rulesets and esports regulation, protecting IP and ancillary rights and advising on best legal and business practices.

‣   Digital Broadcast

Advising channels, influencers and broadcasters on the full range of commercial, intellectual property, employment and regulatory matters.

‣   Tech

Advising digital entertainment consumer tech businesses on all aspects of their operations including to commercial exploitation, IP protection and regulatory compliance.

 
Jas Purewal was there for me from day one, long before we even knew how big a hit Thomas Was Alone was going to be. I know very few people as knowledgeable and approachable on legal matters generally and the game industry specifically. Highly recommended.
— Mike Bithell, Bithell Games
 
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Our Clients
 

Our clients include:

 

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Our Fees
 

When we set up Purewal & Partners, we wanted to get away from the restrictions of the traditional law firm hourly rate model, which we believe often misaligns the interests of advisors and their clients. Instead, we've spent a lot of time thinking about how we can help our clients using business models that reward us for being efficient. For us, simple and aligned pricing
models are the norm, not the exception. We can offer:

 
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Fixed project fees

Legal and business advice doesn't need to be different to any other service: we give you a quote which we both agree and which we then stand by.  If we get it right, we both benefit. If we get it wrong, you don't lose out.

Success fees

We can be even more flexible in some situations.  For example, we may be able to offer deferred fees (i.e. nothing to pay now) until a deal or matter completes, then we charge our fees plus an agreed success fee on top.

Monthly retainer

For longer term relationships, we can agree with you to handle all of the legal work in a given area for a monthly fee, which we can flex up or down with you as the work ebbs and flows.
 

 

Participation

 

In the right situation and for the right client, we may offer business advisory services as part of a revenue share or equity participation arrangement.
 

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Hourly pricing

 

We appreciate that there are situations (like litigation) where hourly rates might be necessary.  If that happens, we'll discuss our fee structures with you before charging anything.

 
Contact
 
 

HERE’S WHERE WE LIVE

1 Fore Street
London
EC2Y 9DT
United Kingdom

 
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EMAIL US

Please use this form.
IMPORTANT: if you're getting in touch as a potential new client, please read this guidance first (we can't guarantee a response unless you follow it!)

Name *
Name
 
 
 
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