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Welcome


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Welcome


Hello and welcome to the website of Purewal & Partners, legal and business advisors to the EU digital entertainment and tech industries. Scroll down for more info about who we are and what we do...

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Who Are We?


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Who Are We?


We advise people involved in digital entertainment and tech, ranging from video games developers/publishers to eSports businesses and YouTube channels to app developers.  The firm was founded in London in 2014 by Jas Purewal, a lawyer and business advisor to digital entertainment and technology companies with a decade of experience and contacts from working in the City of London, Europe and Silicon Valley.

Purewal & Partners was established with the following principles:

  • Digital entertainment and tech businesses deserve advisors who are TRULY passionate and knowledgeable about their products.
  • We can help our clients best with business models aligned to their success, powered by the latest technology.
  • Being a good lawyer and a trusted business advisor should go hand in hand.
  • Businesses with global aspirations should get practical, global advice.

And that's now our game plan, folks.  You can read more about the establishment of our firm here.  Or, read on for more about our services...

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Our People


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Our People


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Our Services


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Our Services


Services:

  • Commercial contracts: development and publishing deals, EULAs and Terms of Service, content licensing, joint ventures, international distribution arrangements, merchandising and licensing deals
     
  • Intellectual property advice: obtaining, protecting and enforcing copyright/trademark/other IP rights, social media and domain protection, industry-specific issues such as cloning/indirect infringement
     
  • Employee and contractor issues
     
  • Regulation: data privacy, consumer protection, product liability, gambling and others
     
  • Dispute resolution: litigation, arbitration and mediation/ADR
     

Industries served:

  • Video games and interactive entertainment: all aspects of running a games business, including development/publishing agreements, protecting game IP, dealing with regulatory matters like age ratings and free to play compliance and corporate/finance aspects of running a games studio.
     
  • eSports: player/team arrangements, sponsorship/licensing/merchandising, eCommerce, eSports gambling, IP and regulatory matters
     
  • Digital broadcast (including YouTube): licensing and content clearance, protecting broadcast content, regulatory compliance, navigating platform terms and conditions.
     
  • E-commerce/tech: B2B and B2C legal aspects of running an ecommerce operation, including structuring commercial arrangements, IP protection, consumer matters, data privacy and other regulatory compliance

Let's put that in context with some practical examples.  We have:

  1. Renegotiated one of the largest fantasy sports league competitions in the world.
  2. Helped one of Europe's largest YouTube channels to steer the complexities of IP laws online.
  3. Advised UK and EU interactive entertainment associations on a range of legal issues including intellectual property, piracy and policy matters.
  4. Advised dozens of Silicon Valley companies on their European and international compliance needs, from Terms of Service and Privacy Policy localisation to child protection, data privacy and product liability compliance.
  5. Represented a number of digital entertainment companies in relation to dispute resolution matters including litigation, arbitration and mediation/ADR

You can read more about our partner services here.

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Our Fees


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Our Fees


One of the main reasons for setting up Purewal & Partners was to get away from the restrictions of the traditional law firm hourly rate model, which we think can misalign the interests of advisors and their clients. Instead, we've spent a lot of time thinking about how we can help our clients to solve problems efficiently using business models that reward us for being efficient (not simply based on how long the work takes us).

So for us, simple and aligned pricing models are the norm with us, not the exception.  We can offer:

1. Fixed project fees.  Legal and business advice doesn't need to be different to any other service: we give you a quote which we both agree and which we then stand by.  If we get it right, we both benefit.  If we get it wrong, you don't lose out. 

2. Success fees.  We can be even more flexible in some situations.  For example, we may be able to offer deferred fees (i.e. nothing to pay now) until a deal or matter completes, then we charge our fees plus an agreed success fee on top.  Or we might simply agree with you to pay us what you think is reasonable (the humble bundle approach, if you will).  The better we know each other, the more this kind of thing can work.

3. Monthly retainers.  For longer term relationships, we can agree with you to handle all of the legal work in a given area for a monthly fee, which we can flex up or down with you as the work ebbs and flows.

4. Participation  In the right situation and for the right client, we may offer business advisory services as part of a revenue share or equity participation arrangement.

5. Hourly pricing.  We appreciate that there are situations (like litigation) where hourly rates might be necessary.  If that happens, we'll talk through with you before charging you anything about how our fees will work and even then we will try to work as efficiently as possible.  In any event, it's worth knowing our hourly rates are at a considerable discount to big law firm rates (and we should know - we used to work there!)

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Contact


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Contact


Here's where we live:

1 Fore Street
London
EC2Y 9DT
United Kingdom

 

Email:

You can use this form...

IMPORTANT: if you're getting in touch as a potential new client, please read this guidance first (we can't guarantee a response unless you follow it!)

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